A people counting system, often referred to as a foot traffic counter, helps stores keep track of the number of customers entering and exiting their premises. This information can be used to analyse customer traffic patterns, optimise staffing levels, and improve overall business operations.
One type of people counting system that has gained popularity in recent years is WiFi people counting.
But what exactly is WiFi people counting? And how does it work?
Let’s answer these questions in more detail.
What Is WiFi People Counting?
WiFi people counting utilises existing WiFi networks to track the number of mobile devices entering and exiting a physical space. This technology uses anonymous signals emitted by smartphones, tablets, and other connected devices to provide real-time foot traffic data.
How Does It Work?
WiFi people counting works by detecting WiFi-enabled devices as they search for available networks. When a mobile device’s WiFi is turned on, it periodically sends out probe requests to find nearby networks.
These requests contain unique identifiers known as MAC (Media Access Control) addresses. These systems capture these signals anonymously and use them to estimate the number of devices, and therefore people, within a specific area.
The system can also differentiate between new and returning visitors by analysing the unique MAC addresses, providing deeper insights into customer behaviour trends.
This technology operates without requiring individuals to connect to the network, preserving privacy while collecting valuable foot traffic data.
Here is an image demonstrating how a WiFi people counting system works:
Does Privacy Need to Be a Concern?
Privacy is always a valid concern when it comes to tracking mobile devices, but WiFi people counting systems do not collect any personally identifiable information. The MAC addresses used for tracking are encrypted and cannot be linked back to an individual’s identity.
Benefits of WiFi People Counting
It offers numerous benefits for retail store owners, commercial property managers, shopping malls and other businesses.
Some of these include:
1. Real-time data
As the system captures foot traffic data in real time, managers and decision-makers can access accurate insights into customer behaviour at any given moment.
2. Accuracy
Back in the day, manual counting was the only option for estimating foot traffic, which was prone to human error. WiFi people counting systems provide a data representation of customer counts and patterns.
3. Deeper insights
Businesses gain valuable insights into customer behaviour trends by tracking new vs returning visitors and their dwell times. This information can be used to inform strategic decisions related to marketing campaigns, store layouts, and more.
What Is The Best WiFi Counting System For Your Store?
TrueCounts 3D is the best WiFi people counting system on the market. It uses both WiFi and Video counting to provide accurate and reliable data (up to 97% accuracy, to be precise).
Features of Truecounts 3D
- A centralised cloud system that securely stores data and makes it easy to access for analysis.
- 3D stereo vision technology that works like the human eye to accurately identify people.
- Real-time monitoring to track customer traffic and make quick adjustments within the hour.
- A single account to manage multiple stores, chains, or franchises from one platform.
- Customisable block ranges to meet the needs of different types of businesses.
Learn More About TrueCounts 3D
Contact us today to learn more about TrueCounts 3D and how it can benefit your store!
At Milestone, we are committed to providing the best solutions for businesses of all types and sizes.
Don’t settle for inaccurate manual counting or other unreliable people counting systems. Upgrade to TrueCounts 3D!