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Electronic Shelf Labels (ESL) are digital price tags that replace traditional paper labels on retail shelves. They are connected to a central system, allowing businesses to update pricing, promotions, and product information instantly across all shelves.
ESLs use wireless communication (often Bluetooth, NFC, or Wi-Fi) and e-paper displays to show clear, real-time information.
By eliminating manual price changes, ESLs reduce labor costs, improve pricing accuracy, and enhance the customer shopping experience. They also support advanced features such as dynamic pricing, stock alerts, and integration with inventory systems.
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ESLs allow retailers to update prices across all shelves instantly, ensuring that in-store prices always match promotions, online platforms, and market fluctuations.
ESLs make it simple to launch flash sales, time-limited discounts, or personalised promotions without manual relabeling. Retailers can react instantly to market trends, peak shopping hours, or seasonal campaigns.
Consistency between online and in-store prices builds trust and loyalty, while added details—such as nutritional info or QR codes for product details—empower informed decisions.
By replacing paper labels with digital ones, staff save hours of manual updates every week, reducing errors, improving productivity, and allows employees to focus on higher-value tasks.
ESLs connect directly to stock management systems, ensuring labels display not only accurate prices but also real-time product availability, preventing overselling and reduces customer frustration.
ESLs can capture valuable data on shopper behavior, product performance, and promotion effectiveness, helping retailers identify trends and optimise pricing strategies.
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