After 2020 and the continuous lockdowns that were experienced due to COVID-19, online shopping became extremely popular. Customers no longer wanted to wait in queues, or blindly drive from shop to shop only to be disappointed by not finding what they wanted or needed. This has prompted retail store owners to improve their systems and customer experience, as this is how one keeps a customer interested and loyal. One of the best ways to improve a customer’s opinion of a store is to implement a system that creates an interactive shopping experience.

In this article, we will discuss interactive retail displays and how a lift-an-learn RFID solution works to improve customer experience.

What Are Interactive Retail Displays?

Interactive retail displays are display cases or shelves in retail stores that react to a customer as they perform an action. Typically, this reaction will occur when a customer picks up a product. A screen next to or behind the product will then display relevant information to the customer. This could be information about the product, other products that work well with the product in question, and more! This engages the customer and improves their experience within a store. It also reduces the amount of time that a customer would normally have to spend waiting for a store employee or sales assistant to provide them with information. It is also possible for store owners to collect data on which products are being picked up more frequently and which products make it to the checkout counter. This will allow the store owner to identify interest in a product,  potential problems, and popular products so that they may more accurately stock their store.

How RFID Interactive Shopping Works

Interactive retail displays work by making use of a lift-and-learn solution that is powered by RFID. This process and the products involved typically consist of:

  • RFID Tags: Every product that will be displayed is fitted with an RFID (Radio Frequency Identification) tag. These tags contain a unique identification number and can be monitored.
  • A Tray: A special tray is required for such a system. The tray will be able to identify when a product is being picked up and put down.
  • Reader: This tray will typically contain a reader that will be able to identify which product has been picked up or put down. This reader will then signal a computer to inform it which product to display information on.
  • A Display Screen: A display screen will be required which is typically placed near the display tray. Once the computer has been signalled by the reader, relevant information about the product will be displayed on the screen. The customer will in some cases be able to interact with the screen to further explore the product. Once the customer returns the product to the shelf, the display screen will revert back to its original state.

Where to Find RFID for an Interactive Shopping Experience

We at Milestone Integrated Systems specialise in RFID solutions. This system will drastically increase customer satisfaction and engagement, which is vital in today’s digital world where everything is moving more and more towards e-commerce. If you are interested in finding out more about a lift-and-learn RFID solution and how it can improve your store’s revenue, contact us at Milestone today!