People Counting: An Introduction Guide

People Counting: An Introduction Guide

People counting, also known as footfall analytics or pedestrian traffic monitoring, is the process of tracking and analysing the number of people that enter and exit a physical space. In this introduction guide, we will explore the importance of people counting, its...
How Do Retailers Measure Foot Traffic?

How Do Retailers Measure Foot Traffic?

Foot traffic counting is a big part of monitoring the success of a business and can provide insights that would otherwise be lost to business owners. In this article, we will answer the question “How do retailers measure foot traffic?” and explain how this can improve...